I'm Coyote Peterson. With beauty often comes danger and we tend to forgetthat in the wilderness, we are no longer at thetop of the food chain. (bear growling and roaring) (adventure themed music) There's no wilderness greater than the backcountry of Montana, an epic expanse of untamed beauty,
that is home to some of North America's most incredible animals. Every year thousands of adventurous hikers set off down rugged mountain trails, escaping the confines of every day life and immersing themselvesinto the wild. Being lost in nature, we all hope to catch a glimpse of something beautiful,a chance encounter,
and an experience thatwill never be forgotten. The scenario we just painted for you is a common instance that can happen when hiking out here in the backcountry of Montana. What you're actuallylooking at here is Adam. Now, Adam was raised in captivity and he's a bear that's used for educational purposes and as an ambassador for his species
to teach you guys what to do, and not to, if you ever encounter one of these beautiful animals in the wild. Scenario number one, and best case for you, is that you stumble upon a grizzly bear and it doesn't see you. Stop, stay quiet, back up slowly and get yourself movingin another direction.
Now the second scenario you could find yourself in you turn a corner and all the sudden, it's you and a grizzly bear. You see the bear, and the bear sees you. This is the most dangerous situation that you can be in. Grizzlies don't typically want anything to do with humans what you want to do is make yourself look as big as possible.
(bear growling and roaring) Woah bear, woah bear, woah bear! If that bear feels threatened it should turn around and walk back up into the forest. Once you know that thebear is out of eye sight you hop into your car, or wherever it was that you came from and get yourself to safety. Now the third, and worst case scenario
The puzzle of motivation Dan Pink
I need to make a confessionat the outset here. A little over 20 years ago,I did something that I regret, something that I'm notparticularly proud of. Something that, in many ways,I wish no one would ever know, but here I feel kind of obliged to reveal. (Laughter) In the late 1980s, in a moment of youthful indiscretion,
I went to law school. (Laughter) In America, law is a professional degree: after your university degree,you go on to law school. When I got to law school, I didn't do very well. To put it mildly, I didn't do very well. I, in fact, graduated in the partof my law school class
that made the top 90% possible. (Laughter) Thank you. I never practiced law a day in my life; I pretty much wasn't allowed to. (Laughter) But today, against my better judgment, against the advice of my own wife,
I want to try to dust offsome of those legal skills what's left of those legal skills. I don't want to tell you a story. I want to make a case. I want to make a hardheaded, evidencebased, dare I say lawyerly case, for rethinking how we run our businesses.
So, ladies and gentlemen of the jury, take a look at this. This is called the candle problem. Some of you might know it. It's created in 1945 by a psychologist named Karl Duncker. He created this experiment that is used in many other experimentsin behavioral science.
And here's how it works.Suppose I'm the experimenter. I bring you into a room. I give you a candle,some thumbtacks and some matches. And I say to you, quot;Your job is to attachthe candle to the wall so the wax doesn't drip onto the table.quot; Now what would you doé Many people begin tryingto thumbtack the candle to the wall.